Festive Posters

Citations

Once they started settling in large numbers in downtown Toronto, Montreal, Vancouver, and other cities, Portuguese immigrants were quick to establish businesses, parishes, clubs and associations, media outlets, marching bands, folk dance troupes, theatre groups, and other organizations that imparted a “Portuguese” character to their densely populated neighbourhoods. A multitude of social clubs representing different islands, regions, towns, or Portuguese football clubs served as spaces of community gathering offering a range of cultural activities, including sports, concerts, dances, amateur theatre shows, traditional celebrations, among others. Portuguese “national” catholic parishes were also spaces of regular social and cultural activity, including the feasts and processions associated with different regions of Portugal, some of which drew many tens of thousands of participants every year – as was the case with the Toronto’s Senhor Santo Cristo procession, which drew Azorean immigrants from across North America. Restaurants were also festive community spaces, especially those with live music and dance floors, or dining halls for weddings, baptisms, anniversaries, and other private functions.

Contrary to the deceivingly-somber mid-twentieth century Portuguese culture, as represented in Fado music, public and private merriment has been a major part of the Portuguese-Canadian experience, responsible for much of their communities’ institutional organization and cultural production. Sports (especially soccer), food, music, and dance have been at the centre of the community’s social and cultural activity.

The largest Portuguese festivities in Canada happen around the annual Portugal Day national holiday on June 10, when the various community organizations come together to celebrate themselves and their culture through parades, concerts, folk dance festivals, and other events. The first Portugal Day celebrations in Toronto were held in 1966 at the CNE coliseum. In subsequent years, Trinity-Bellwoods Park became the main site for the festival’s events, where the parade down Dundas St. West normally ends. Since 1986, the Alliance of Portuguese Clubs and Associations of Ontario (ACAPO) has organized Toronto’s program of festivities, which have grown to a month long program.

Place of origin:
Toronto, Ontario; Montreal, Québec; Vancouver, British Columbia

Date: 1973-c.1977

Archived at:
Clara Thomas Archives and Special Collections, York University Libraries

Fonds: F0571
Finding aid here